“3sday’s 3Q’s in 3 Min: Jemima Kiss, The Guardian UK”



Jemima Kiss, The Guardian UKToday, SocialTNT debuts a new, weekly video interview series, “3sday’s 3Q’s in 3 Min.” In the spirit of citizen journalism, I will be turning my camera on bloggers, reporters, PR pro’s and any other brave souls with thoughts on social media. In addition to helping us pitch these individuals more effectively, I’d like the series to start a dialog between reporters and PR practitioners on the future of media .

My first victim guest, is the Guardian’s Jemima Kiss. As a New Media and Tech Reporter for the prestigious British paper, she’s perfect as SocialTNT’s first interviewee. I had the honor of meeting with Jemima last week while she was in town covering the TechCrunch40.

In the video, Jemima discusses her major focus/beat, the future convergence of media and technology, and the difficulty old media has with being “open.”

(see the “3 Questions in 3 Minutes” video after the jump)

Background: Jemima was scheduled to meet with a client of mine (a social network) for a short briefing. After the interview, the conversation turned casual. It was at this point I ambushed her with my camera. Now normally I wouldn’t spring something like this on a journalist, but, given the nature of her beat and the stimulating conversation, it felt natural.

Did I say natural? I meant really uncomfortable.

It was my first time interviewing anyone on camera and I wasn’t really prepared. But spontaneity is Zen and Jemima was flying out the next day (hopefully not for too long; I think the Guardian def. needs a Silicon Valley Correspondent). The interview will air complete with all my stuttering “umms” and “uhhs.”

Before we get to the interview, here’s a list of a few things I learned about Jemima:

  • She blogs
  • She *hearts* shoes
  • She likes smoky flavored teas
  • She Twitters
  • We both idolize Jeff Jarvis, new-media poster boy and advocate of citizen journalism
  • Sorry folks, she’s got a boyfriend
  • She wants to be an artist when she grows up


I think it’s great that reporters like Jeff Jarvis, Jemima Kiss and others still exist. Traditional media owners and newsrooms must embrace technological advancement. Aggregation and social networking help smaller voices be heard, whether a small startup trying to take on a giant or a local community telling their story.

I don’t want to lead the discussion too much. This is a social media blog and I want you, the readers, to steer the conversation. In the upcoming weeks, I plan on offering a lot more interactivity with my blog. In the meantime, please use the comments section to speak to anything Jemima touched on.

Once again, thanks Jemima!
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Filed under 3sdays 3qs In 3 Min, Future of Media, New Media Masters., Video Interview

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