It’s that time again, folks! That’s right: “3Q’s in 3 Min!” Every Thursday, socialTNT turns citizen journalist by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. Lately we’ve had some high profile reporters/analysts. Today, I wanted to change it up a little.
One of the purposes of this blog is to really make sense of all the social media technologies in an effort to understand their PR/Marketing applications. Admittedly, I’m so far out in my high-tech PR world, that I forget what it’s like on ground zero. With that in mind, today’s “3 Q’s in 3 Min” takes a step back to look at how people outside the tech bubble are using social media to promote their businesses.
Today, Chef Liz Bills from California Table tells us why she started blogging, the challenges she has encountered along the way, and the successes she has seen as a result of engaging in social media. Her experience resonates with anyone who has started or is looking to start a blog–from personal blogger to corporate blogger to small business owner–or anyone embarking on their journey learning social media.
Liz, a former Kitchen Manager at SF hot spot NOPA, recently started her own personal chef/cooking class business. A confessed technophobe and computer novice, Liz felt she had to get her story online in order to compete in the tech heavy San Francisco Bay Area.
Liz’s blog focuses on the importance of buying local and organic food. It also helps to brand Liz’s company by offering up cooking suggestions. As she explains in the video, it has proven to be an invaluable piece of PR and word-of-mouth marketing.
One of her biggest challenges was learning how to use blogging software. As I mentioned in yesterday’s post, all the emerging technology can be pretty crazy for me and I deal with it every day. Liz’s advice: “You just have to force yourself to learn, especially if you want to stand out.” Hat’s off to you Liz for trying!
Take a look at what Liz has to say. (PS: There was apparently some audio glitch in my camera. She wants to let everyone know she does not have a lisp!)
How have other new bloggers solved the content problem? Has blogging helped your small business? I’d love to hear success or challenge stories!
Thanks, Liz, for sharing your experience with socialTNT. It’s great that you are so intent on trying new things.