“3sday’s 3Q’s in 3 Min: Adrienne Sanders, San Francisco Business Times”

Adrienne Sanders Happy Thursday and welcome to another edition of “3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

This Thursday, socialTNT meets with Adrienne Sanders, Reporter, from the San Francisco Business Times. Adrienne covers Tech, Interactive Media and Entertainment. Even though her beat is localized to the San Francisco Bay Area what she has to say rings true nationwide. In today’s “3Q’s in 3 Min,” she tells us why digital is finally catching on; keys to good outreach in the new media age; and her idea of online personal space.

While other San Francisco publications have declining circ numbers, the San Francisco Business Times has been steadily gaining numbers. That’s why if you have an Internet company of any kind–Widget and startups included–Adrienne is a great addition to your media list. She’s also friendly (read: honest) and very well acquainted with current Tech trends.

Facts about Adrienne:

  • Has a one year old son
  • Does have a LinkedIn page
  • Currently uses Vista
  • worked with Om Malik when they were both at Forbes
  • Doesn’t have a lot of time for social media outside of work, but did recently make a book (of which she is proud) using Blurb.

Adrienne is right: Whether using traditional methods or social media, the best practice is to know your reporter or blogger. She also seeks to clarify the distinction between personal and private space online; something I think we will see more of as the technology evolves.

Where do you see the line between private and personal space? I’d love to know how you handle media outreach when you notice a reporter is on Facebook, LinkedIn or Twitter.

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Filed under 3sdays 3qs In 3 Min, Blogger Relations, Citizen Reporter, Future of Media, New Media, Public Relations 2.0, Social Networking

4 responses to ““3sday’s 3Q’s in 3 Min: Adrienne Sanders, San Francisco Business Times”

  1. Or http://www.hartcreativemarketing.com
    Dig your attitude and your name of your blog.
    I wasn’t sure what you are asking????
    you said
    Where do you see the line between private and personal space? I’d love to know how you handle media outreach when you notice a reporter is on Facebook, LinkedIn or Twitter.

    You mean how to literally approach the media constituent inside a social network like Facebook,to build relationship and widen your sphere of influence?


  2. Hey Jerry:

    Thanks for your comment.

    My question was to just get a general feel whether or not people looked at Facebook, Twitter, LinkedIn, etc., as places to go to pitch directly. In the video, Adrienne said she considered those places to be somewhat private. For me, these are good places to build a relationship or just pick up more information about a reporter/blogger. They can also be good for outreach (in my opinion) once you’ve established a relationship with them. My question was to see if others had similar thoughts. Does that explain it better?

  3. When I find a reporter with a blog, a profile on Facebook, who uses Twitter, I get excited. It’s a great chance to learn more about that person and what makes him or her tick. (LinkedIn is close to worthless in this regard, at least in my experience.) But I think there’s a quite a high bar in terms of whether these tools make “outreach” easier. I had better have a damn good relationship or a *damn* good story to pitch someone via her Facebook wall or with an @tweet. I suppose that’s largely due to the relative personal/private nature of those avenues (at this point; who knows how that will change over time).

  4. Hey Mike:

    I completely agree. Social media is great at helping wiht background. I think if you have a *really* close relationship, then you can pitch through FB, Twitter. LinkedIn, due to its professional nature, can be a more appropriate place. Right now, everything is up in the air and we are still in the middle of the socialization process.

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