Happy Thursday and welcome to another edition of “3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.
This Thursday, socialTNT meets with Adrienne Sanders, Reporter, from the San Francisco Business Times. Adrienne covers Tech, Interactive Media and Entertainment. Even though her beat is localized to the San Francisco Bay Area what she has to say rings true nationwide. In today’s “3Q’s in 3 Min,” she tells us why digital is finally catching on; keys to good outreach in the new media age; and her idea of online personal space.
While other San Francisco publications have declining circ numbers, the San Francisco Business Times has been steadily gaining numbers. That’s why if you have an Internet company of any kind–Widget and startups included–Adrienne is a great addition to your media list. She’s also friendly (read: honest) and very well acquainted with current Tech trends.
Facts about Adrienne:
- Has a one year old son
- Does have a LinkedIn page
- Currently uses Vista
- worked with Om Malik when they were both at Forbes
- Doesn’t have a lot of time for social media outside of work, but did recently make a book (of which she is proud) using Blurb.
Adrienne is right: Whether using traditional methods or social media, the best practice is to know your reporter or blogger. She also seeks to clarify the distinction between personal and private space online; something I think we will see more of as the technology evolves.
Where do you see the line between private and personal space? I’d love to know how you handle media outreach when you notice a reporter is on Facebook, LinkedIn or Twitter.