“Thanksgiving Leftovers”

Thanksgiving: Four days of feasting, family and football. More than likely you’ll be eating leftover turkey all this week. Just like your grandma, I’ve pre-packaged all the juicy social media news from the holiday weekend and put it into bite size bits. In case you missed it:

Forrester Research’s Jeremiah Owyang Outlines the four qualities of a “community manager”

  • A Community Advocate
  • Brand Evangelist
  • Saavy Communication Skills, Shapes Editorial
  • Gathers Future Input for Product and Services

It’s great that this position is becoming more formalized. It’s already creating some discussion.

Dan Ackerman Greenberg gives advice on how to create a viral video and then tries to save a sinking ship in a follow-up post

Heavily weighted on the commercial angle, this piece seems to promote Dan’s viral marketing firm. Nothing in it is very surprising; it’s just shocking to see it written out and in use.

He gives some good advice on how to optimize the thumbnail and titles plus other basic viral strategy (send to all your friends, post in MySpace comments, etc.). Ultimately, the whole post turns south when he mentions these practices:

“Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.

“Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.”

“A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. We get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). Everyone loves a good, heated discussion in the comments section – especially if the comments are related to a brand/startup.

“Also, we aren’t afraid to delete comments – if someone is saying our video (or your startup) sucks, we just delete their comment. We can’t let one user’s negativity taint everyone else’s opinions.”

Facebook ruins everyone‘s holiday shopping; Creates privacy issues

A lot of people are talking about this one. I have a lot to say about this. Working on a post. Until then, I’ve joined the MoveOn group on Facebook.

Any comments on any of these stories? They each deserve a full post. I’ve been sick since mid-weekend and haven’t had a chance to write what I’d like, or even catch-up on reading. A full post tomorrow. On Thursday, John Markoff of the New York Times will join us for part one of two special conversations in the “3Q’s in 3 Min” series.


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