“3sday’s 3Q’s in 3 Min: John Markoff, New York Times Part 2”

It’s Thursday and time for another exciting installment of “3Q’s in 3 Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

This week is part 2 of our discussion with the New York Times’ John Markoff. Last week, John discussed his beat and pondered the future of social media. Today, he declares RSS the new newswire and Robert Scoble the new John Henry. He also discusses the evolution of the PR pitch.

Quick, all you tech geeks out there, figure this out: If John has been covering tech since one year after Steve Jobs and Steve Wozniak founded Apple; two years after Bill Gates and Paul Allen partnered up; and 5 months after I was born, how old am I? (Hint: Check this article Markoff wrote about last May’s big Gates/Jobs Lovefest at the D:All Things Digital conference.)

Yup, you figured right, which means John has seen it all. So listen closely to his advice on best pitching practices:

In this age of social media, how often do you send personalized paper mailers to your top targets? Do consider reporter relations as important as blogger relations?

Once again: Thank you John for a great interview!

add to del.icio.us :: Digg it :: Stumble It! :: seed the vine :: :: TailRank

Advertisements

1 Comment

Filed under 3sdays 3qs In 3 Min, Best Practices, Citizen Reporter, Future of Media, New Media, Public Relations 2.0, Social Media

One response to ““3sday’s 3Q’s in 3 Min: John Markoff, New York Times Part 2”

  1. Pingback: “3sday’s 3Q’s in 3 Min: Kara Swisher, All Things D, Part 2” « socialTNT

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s