Feeling a little bummed about the economy? Let today’s “3Q’s in 3Min” guest help you feel bullish about social media.
Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between PR/communications practitioners and marketers on the future of media.
On a rainy day last month, socialTNT caught up with Lindsay Olson, Principal of Paradigm Staffing. But she’s not just a PR recruiter, she is also a small business owner who uses social media tools to promote her business. In today’s “3Q’s in 3Min,” Lindsay explains how social media helps her do her job more effectively and also tells public relations professionals the skills most sought after in 2008.
Starting out in the Tech industry during the late 90’s boom, Lindsay has been a recruiter for ten years. After realizing a strong need for PR pros in that industry, she quickly switched to PR recruiting–not surprising since she holds a Bachelors in Communications. In 2001, Lindsay and an old partner went off on their own to form Paradigm Staffing.
To promote the agency, Lindsay uses a full arsenal of social media tools, something she feels necessary for businesses who rely heavily on interpersonal relations and networking. Not just on Facebook and LinkedIn, Lindsay also is a Twitter user. She even has an RSS feed for job listings!
Lindsay’s use of Twitter seems ideal for someone in her industry. She can broadcast open positions and get responses back instantly. But it’s not just a promotional tool; she also gives followers an insight into client communications (including this interesting look at the effect the US recession has on hiring), as well as peeks into her personal life.
Fun Facts about Lindsay:
- Her fiancé, Matias, is a social media consultant (site in Spanish)
- They’re getting married on the 23rd of Feb!
- A fellow urban-bicyclist, she has been hit by a car FOUR times this week
- Was a Personnel Services Specialist 75-H in the National Guard
- Paradigm Staffing’s site is built completely on WordPress (whoot!)
In the video below, Lindsay weighs in on the Facebook vs LinkedIn debate. She alsotells us other ways she uses social media, and gives the skinny on top skills you’ll need to land a top-notch job in ’08.
Vodpod videos no longer available.
How do YOU use Twitter? Has it changed your corporate communications with the outside world?