After Spring Break hiatus, “3sdays 3Q’s in 3Min” is back with a star-studded episode.
Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.
This Thursday socialTNT meets with Jon Swartz, Technology Reporter at USA Today. Over the last year, Jon has moved away from covering just security. His beat has really moved to include social networking, big firms like Yahoo and AOL, and tech from the West Coast point of view. In this week’s episode, Jon share some of the social media elements USA Today is rolling out and also tells us why he loves social networking for PR.
Jon has been covering technology since 1987. Working his way through the ranks of MacWeek, San Francisco Chronicle and Forbes, Jon now resides at USA Today. If you have a non-gadget tech client, he may be a good contact. Pitch him before 11AM PT.
Fun Facts About Jon:
- Learned the ins and outs of PR (including a blog and YouTube video) while on tour for his upcoming book with Byron Acohido, “Zero Day Threat,” discussing how banks and credit companies help hackers steal your identity
- Microsoft is to Apple what Hillary is to Obama. Discuss.
- Not on Twitter, but on LinkedIn
- Thinks Walt Mossberg could beat Ed Baig in a mud wrestling fight
- Has season tickets to SF Giants
- Starts his morning with print editions of New York Times and LA Times. Then moves into WSJ Online and GigaOm.
If you haven’t seen some of the cool things USA Today is doing with blogs and video, check it out. Watch as Jon tells us more about his beat, explains how social networking has changed the PR pitch and then completely HIJACKS my interview!
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Have you included social networking into your outreach? Do your spokespeople include their facebook, LinkedIn, Twitter or IM when speaking with reporters? Should they?
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