“3sday’s 3Q’s in 3 Min: Cathryn Hrudicka, Creative Sage”

Pollen outside? No problem. Today’s “3Q’s in 3Min” is 100% Allergen free!

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between PR/communications practitioners and marketers on the future of media.

Today, socialTNT sat down with Cathryn Hrudicka, Chief Imagination Officer and Founder of Creative Sage. She also helps out with the Social Media Club here in SF. Today, Cathryn tells us her number one tip for PR pros and give some advice to companies planning their social media strategy.

Growing up with a father who ran an ad agency, Cathryn was always exposed to copy editing and idea generation. He also instilled a sense of entrepreneurship in her; it’s not surprising that Cathryn now heads a firm that consults on PR, marketing, and innovation strategy.

Over the last 20 years, Cathryn has done it all. A musician, Cathryn started out handling the PR and marketing for bands in which she played. From raising millions of dollars as development directors for non-profits to producing talk shows and broadcast, she is truly a woman of many trades. She moved to tech PR in the 90’s, developing ways to reach communities when the web was still one dot oh. 🙂

Fun Facts About Cathryn:

  • Originally came to San Francisco to go on a road trip to Alaska. She never left for Alaska and hasn’t left the Bay Area.
  • Once acted as publicist for a Grateful Dead concert.
  • Lives in Berkeley.
  • Uses interesting methods of creativity to fuse left and right brains to create business strategy ideas
  • On twitter, tumblr, Facebook and LinkedIn
  • Has a social Entrepreneur Squidoo lens.

In the following video, Cathryn lets us know what she loves about Web 2.0 and gives PR peeps some seasoned advice. Oh and small biz or marketing peeps, there’s some stuff in there for you, too!

Vodpod videos no longer available.

What’s the best thing you can do with Web 2.0 that you couldn’t with Web 1.0? What’s your best advice to those launching a social media campaign? Let us know in the comments!

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

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[The above photo, “Cathryn Hrudicka” by Randy Stewart, is used under Creative Commons]

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4 Comments

Filed under 3sdays 3qs In 3 Min, Citizen Reporter, New Media, Public Relations 2.0, Social Media, Video Interview

4 responses to ““3sday’s 3Q’s in 3 Min: Cathryn Hrudicka, Creative Sage”

  1. Thanks for this interview, Chris. I realized it was the first time I’ve seen Cathryn on video, although I’ve seen many photos and even talked to her on the phone. How nice to get this glimpse inside her personality and her work.

  2. Great interview, Chris. It’s nice to hear Cathryn’s voice rather than imagining it while reading her blog/tweets.

  3. Thanks, Connie and Gavin. Chris and I had a great time talking about our work, and we share a love of travel, music and the arts. Regarding my voice, I should say that I don’t actually have what sounds a little like a lisp in the video—the cafe where the interview took place was noisy, so Chris had to edit the audio, which can sometimes distort it a little. (There’s the audio geek coming out in me!) It’s always fun to see what someone doing an interview with you finds to be “Fun Facts.” Props to Chris for doing a great writing and editing job and getting to the key points in a very short time. 🙂

  4. Connie, Gavin: Thanks for reading. It was an honor listening to Cathryn’s story and hearing her advice. It was also nice to meet her in person. I’m glad I was able to share that experience with my readers 🙂

    Cathryn: Thank you!

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