Whether building your personal brand or increasing conversation with your customers, there’s no denying that blogs have become a crucial part of any communications and marketing strategy. But with so many people blogging, sometimes it feels like the echo chamber is nothing but noise pollution. Today, socialTNT shares a few tips on how to establish your voice without adding to the pollution.
- Every day in our professional lives, we encounter experiences that can be used to help others learn. Write anecdotes of challenges or successes, or share tips and tricks. They’ll help increase your industry’s knowledge, and your readers will appreciate it.
- Do you have case studies, white papers or reviews you can share? Do it!
- Holiday coming up? Incorporate your blog’s focus into a post with a seasonal angle.
- Instead of posting every time you want to share a link, try using Twitter, tumblr, or del.icio.us to create a link log.
- One of the most revolutionary things about blogging is that it allows readers to participate in the news dialog. Before writing about the news or another blog post, check to make sure you are adding insight or evolving the conversation. It also doesn’t hurt if you are adding your own personal style to the news (for example, instead of covering the Final Four, what about covering how brackets have moved into the social media space, or the way brands are using these brackets to market to consumers).
Blogging is a great tool to share your unique point of view with the world. With so many people writing, you can’t always have original content. You can, however, always have your own style. Be genuine and you’ll always be able to add to the discussion.
What are some tips you can offer other bloggers on how to fight the noise in the echo chamber? Or is it even a problem? Let us know in the comments!