Category Archives: 3sdays 3qs In 3 Min

“3Q’s in 3Min: Sarah Lacy, BusinessWeek”

Today’s post was written by contributing writer Marie Williams.

It’s a heat wave in San Francisco, and today’s “3Q’s in 3Min” guest is guaranteed to turn up the heat.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

Sarah Lacy on Sarah Lacy by Brian SolisA couple of weeks ago socialTNT attended Girls In Tech‘s Femme-Power roundup, a gathering for professional women and female leaders. While there, we had the pleasure of speaking to BusinessWeek’s Sarah Lacy. In today’s “3Q’s in 3Min,” Sarah shares her thoughts on issues affecting women in the business world, and explains how women are selling themselves short.

Today marks a huge achievement in Sarah’s career, the publishing of her book on web 2.0 moguls, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.You can find Sarah in her “Valley Girl” column in BusinessWeek or as a co-host on the recently launched Tech Ticker spot on Yahoo! Finance.

Sarah also achieved brief notoriety last March from her now infamous–and highly played-out–Mark Zuckerberg interview at SXSW. Whether you like her or not, Sarah is an important female figure in the tech industry and provides invaluable insight into the conundrum many of us face as professional women.

When it comes to the workplace, Sarah says women don’t believe in themselves enough and should be more aggressive and self-promotional. As a woman, I tend to agree with her. I often struggle with tooting my own horn or spotlighting my capabilities. Sarah sees this as the reason why women don’t have as large a footprint in most industries.

Take the PR/marketing industry. Long considered to be a woman-dominated profession, but when you look at the loudest voices in the blogosphere, women make up a much smaller percentage. Off the top of my head, I can list 5 well-known PR/marketing blogstresses: Kami Huyse, Susan Getgood, B.L. Ochman, Yvonne Divita, and Lauren Vargas. On AdAge’s Power 150, Kami Huyse could only find 20, as she points out in a post highlighting the “top 20 women” on the list

Kami’s post, written nearly a year ago, found that of the Power 150 in 2006, only 13 percent were women. No offense, fellas, but that number is a tad disconcerting. In an industry with approximately 70 percent women, men take nearly 90 percent of web-based thought leadership. This highlights the need for events like Girls in Tech to help encourage and nurture the growing confidence of the female workforce.

In the video, below, Sarah explains how the tech industry hasn’t changed for women during her 10 years in journalism, and discusses her difficulty finding stellar women in the tech/business world.

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Do you think women need to be more aggressive? What prevents women from becoming more powerful in the boardroom? Will women ever step out of mens’ shadows to play a larger role in business? We’d love to hear your thoughts in the comments below.

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss out: Got RSS? [what’s that?]. Or, start your morning with socialTNT in your InBox!

[The above photo, “Sarah Lacy on Sarah Lacy” by Brian Solis, is used under Creative Commons]

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Filed under 3sdays 3qs In 3 Min, Citizen Reporter, Social Media, Video Interview

“3Q’s in 3Min: Joel Postman, Socialized”

A little late–technical difficulties–but still equally full of content, it’s last Thursday’s “3Q’s in 3Min.”

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between PR/communications practitioners, journalists and marketers on the future of media.

On a particularly sunny afternoon last week, we met with Joel Postman, Principle at Socialized. In today’s “3Q’s in 3Min,” Joel talks about obstacles publicly traded companies meet when trying to launch a social media campaign and how to defeat them.

When I first met Joel at a Social Media Club event last fall, we discussed the valuable possibilities social media presents for internal communications within large companies. As Director of Executive and Internal Communications at Hewlett Packard, Joel was exposed to the special problems large corporations encounter trying to maintain relations between employees and management.

This week Joel and I chatted about external communications. Being a publicly traded company, you are beholden to your share holders. You’re also closely monitored by the SEC. That means all outward-facing information has to be passed to legal teams for approval.

Such stringent controls might hinder or deter corporations looking to launch a social media campaign. It shouldn’t. It might be a delicate balance to strike, but corporations don’t have to compromise conservatism to engage with their customers, let go of their brand and institute social media campaigns. Key element: educating your employees about what they can and can’t speak about.

Fun Facts about Joel

  • Launched Socialized in January 2008
  • Spent four years as Senior Speechwriter for Sun’s Chairman, Scott McNeally
  • Working on a book to be published in November, SocialCorp, to help corporations walk the delicate line
  • We’re both fans of legendary SF house music DJ and producer, Mark Farina

Watch as Joel offers his top tips to corporate spokespeople trying to get involved in social media and helps corporations figure out what they can’t talk about!

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How does social media strategy differ for a publicly traded company? Do you work with or in a corporation? What are some of the challenges you or you’re clients have experienced? How did you overcome them? Let us know in the comments!

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss out: Got RSS? [what’s that?]. Or, start your morning with socialTNT in your InBox!

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Filed under 3sdays 3qs In 3 Min, Citizen Reporter, corporate communications, Internal Public Relations, Marketing, New Media, Public Relations 2.0, Social Media, Video Interview

“3Q’s in 3Min: Geoff Livingston, The Buzz Bin”

It’s May Day, and people all around the world are marching towards better rights for workers. That’s right, people everywhere are chanting for more time on Facebook and the ability to watch “3Q’s in 3Min” at their desks.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between PR/communications practitioners, journalists and marketers on the future of media.

Last week while at Web 2.0, we caught up with Geoff Livingston from the Buzz Bin. From media relations to branding and online marketing, Geoff’s fifteen-year career has covered the full gamut of communications. Geoff’s blog is a must-read for anyone pursuing new media marketing and PR, and his book, “Now is Gone” should be required reading for marketing executives. In today’s “3Q’s in 3Min,” Geoff breaks out his crystal ball to look into the future of marketing and PR, and gives some practical advice on strategy.

In the age of new media, the same principles for marketing and PR strategies remain, it’s just the tools that have changed. Instead of trying to force the strategy to fit the tools (blog, twitter, video, etc), Geoff reminds us that it’s important to choose the tools that best work with the strategy we implement.

One of the first steps to developing any strategy is knowing your audience. With social media we have more chances to form conversations and relationships with our audience. Geoff stresses that we have to meet them on their turf, using the tools and platforms they use. It’s part of Geoff’s theory of learning to “think liquid”–move with the community without getting hung up on one particular tool.

In the video below (probably sTNT’s most raw video to date), Geoff postulates the future of communications and the steady march towards humanization of marketing. Oh, and he’s tired of talking about blogs.

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So how do you perceive the future of PR and marketing? Is it more humanized? Let us know in the comments!

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss out: Got RSS? [what’s that?]. Or, start your morning with socialTNT in your InBox!

[The above photo, “You Da Man” by CC Chapman used under Creative Commons]

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“Web 2.0 Expo, Day 2: Marshall Kirkpatrick, Loic LeMeur, Simeon Margolis”

Web 2.0 Expo LogoWeb 2.0 Expo marches on, and socialTNT has been there day and night. On Thursday, Day 2 at Moscone Center, socialTNT ran into ReadWriteWeb’s Marshall Kirkpatrick , Loic LeMeur from Seesmic, Simeon Margolis from Utterz, the Seybold Report’s Chuck Lenatti and BlogTalkRadio’s Hilary Leewong.

In today’s short video montage, we talk with folks on the floor about monetization and marketing strategies, explore the collaborative aspects of social media, and even learn a little French. You’ll also see how all the VC-funded open bars and late night geek-out chats have finally caught up with me.

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No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss a post: Drop socialTNT into your RSS reader [what’s that?]. Better yet, subscribe to socialTNT by email!

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Filed under 3sdays 3qs In 3 Min, Citizen Reporter, Future of Media, It's A Conversation, Marketing, New Media, Social Media, Social Networking, Video Interview

“Web 2.0 Expo, Day 1: Kristen Nicole, Dave McClure, Josh Bernoff”

Web 2.0 LogoAs part of what seems to be a conference marathon month, socialTNT is at Web 2.0 Expo in San Francisco this week. Instead of our usual “3Q’s in 3Min,” we will be doing short video interviews throughout the conference. On Wednesday, Day 1 of the Expo, socialTNT chats with Mashable’s Kristen Nicole, Web 2.0 Expo organizer Dave McClure and Forrester’s Josh Bernoff.

Check out the video as we talk about the state of Web 2.0, find out what to do with VC money and analyze the marketing messages on the floor. Oh yeah, and we talk about the parties.

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After some feedback from friends and mentors, socialTNT is changing up the way we do videos to reflect our personality and voice–more fun, less stuffy. Let us know what you think!

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss a post: Drop socialTNT into your RSS reader [what’s that?]. Better yet, subscribe to socialTNT by email!

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“3sday’s 3Q’s in 3Min: Paull Young, Young PR Blog”

Like the cold front that rolls in during late Spring, today’s “3sdays 3Q’s in 3Min” is so cool, it’ll make you put your hoodie back on.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

While at interactive marketing and advertising conference ad:tech, socialTNT had the chance to catch up with fellow PR blogger Paull Young. We’ve enjoyed Paull’s blog, the Young PR Blog, for quite some time and couldn’t wait to hear what he had to say. In today’s interview, Paull gives some advice to graduating communications students entering the workforce, and offers some tips to social media pr and marketers on how best to listen to your audiences.

Paull started off his career doing traditional PR at a Sports PR firm. In December of 2005, Paull started blogging his experiences as a freshly graduated PR professional. Less than a year later, Paull shot to celebrity status in the blogosphere by launching an “Anti-Astroturfing” campaign with Trevor Cook in July 2006. In March 2007, Paull left the big island of Australia for the Big Apple to join Constantin Basturea at social media communications firm Converseon.

As Paull’s career has evolved, so has his blog. No longer just a chronicle of his progression up the PR ranks, it now includes tons of tips, tricks, strategy and case studies. Check out this great post on using Twitter to form a conversation.

Fun Facts About Paull:

Watch as Paull explains the differences he’s encountered moving from traditional PR to strictly social media, gives advice to new PR pros entering the workplace, and shares a secret about listening to your audience.

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How do you track the conversation around your clients? What advice can you give students graduating in May?

If you haven’t done so, please join PROpenMic, Robert French’s social network for communications students. They’d love to hear your insight

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss a post: Drop socialTNT into your RSS reader [what’s that?]. Better yet, subscribe to socialTNT by email!

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Filed under 3sdays 3qs In 3 Min, Citizen Reporter, New Media, Public Relations 2.0, Social Media, Video Interview

“3sday’s 3Q’s in 3Min: Mike Rothman, Security Incite”

No time to check out the spring wildflowers in bloom? No problem, today’s “3sdays 3Q’s in 3Min” is just as fresh and colorful.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

Mike RothmanThis week, socialTNT is at the world’s largest security expo, the RSA Conference. While there, we ran into Principal Analyst and Blogger at Security Incite, Mike Rothman. Since Mike is a blogging analyst who was once a VP of Marketing, I was really psyched when he agreed to an interview. In today’s “3Q’s in 3Min,” Mike tells how he likes to get pitched and the value of a blog for brand building.

Mike has been in the security industry for over 15 years. Starting out as an analyst, he spent the mid-90’s as a VP at IT research firm The META Group. After that, Mike served as VP of Marketing at a couple of software firms. In 2006, Mike founded Security Incite, an analyst firm specializing in information security. With the founding of the company, Mike also started blogging. Alongside the bog, Mike has a highly circulated, daily newsletter and just recently started podcasting.

Known for offering a “no bull” take on information security, Mike’s blog aims to create a conversation between buyers, consumers and product manufacturers. He can’t stand product messaging that sets the wrong expectation for buyers, and will write a harsh reality-check, should he cover your product. Mike’s “Security Incite Rants” have pissed off many a CEO, but like any conversation, Mike encourages them to respond in the comments.

To marketers, Mike strongly recommends they jump on board the blog train as a great way to get their voice out and build thought leadership. He also believes in Karma, stating that you get what you give. While many marketers might shudder at the thought of giving away free products, Mike readily offers a free monthly analyst report to his readers. His reasoning: Karma–you have to give to get.

Fun Facts About Mike:

  • Lives just outside of Atlanta
  • Mac user
  • Used to have a column in Network World
  • Not on Twitter (he thinks that it’s not an important communication channel for his target demo)
  • Is on LinkedIn

Mike hopes that today’s video will help slow the tide of bad pitches in his Inbox. Watch as he tells us how to pitch a blogger and the best way your spokesperson to respond to a bad post. Also find out why Mike thinks blogging is so important for small businesses.

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I like Mike’s take on blogging and the importance of distribution to increase the conversation amongst like-minded individuals. How has blogging changed you or your company’s role in the industry? Has the increased conversation changed your outlook on industry topics?

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss a post: Drop socialTNT into your RSS reader [what’s that?]. Better yet, subscribe to socialTNT by email!

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Filed under 3sdays 3qs In 3 Min, Blogger Relations, Small Business Social Media, Social Media, Video Interview