Category Archives: Just For Fun

“SHHH! Don’t Tell Anyone.”

Last Wednesday, I joined Text100 as Peer Media (aka New Media) Manager for North America.  Working with Text, I can experience opportunities only available in a global firm.  So far, I’ve already started collaborating on projects with people in France, Germany, China, Spain, Italy and South Africa.  Being able to share ideas with experts from varied cultures will really give me an interesting perspective on implementation of new media tools–I’m looking forward to sharing what I learn with all of you 🙂

This opportunity would have never been possible without the readership and support all of you have given me over the last year!  When we launched, I never imagined it would take off.  I was just looking for an outlet to pour out all my ideas and empty my head. Thank you!



BTW: Release is still forthcoming. In the social media age, it’s hard to keep a secret like this quiet for long.  Since a couple of you smarties figured it out (damn you Facebook and LinkedIn!), I decided to go ahead and spill the beans.  Let’s hope they don’t spank me!



Filed under Just For Fun

“EXCLUSIVE: socialTNT ‘Finds His Voice’ On Social Media Campaign Trail”

San Francisco – March 3, 2008 On a recent stop on the social media campaign trail, new media PR/Marketing blogger Chris Lynn succumbed to the pressure of an industry full of Luddites and curmudgeons. In the following video, Lynn, editor of socialTNT, can be seen crying as he makes an emotional plea to the PR and Marketing industries to embrace change. Many are calling this a desperate attempt to appear more human, but sources close to Lynn say he was truly moved to tears after reading another puffy press release for an over-hyped product.

Launched six months ago, socialTNT educates the public relations and marketing communities about strategies and practices that use emerging technologies to engage audiences. The blog attracts a diverse readership that includes novices like college students and small business owners, as well as seasoned professionals and social media enthusiasts. Lynn and contributing writer Marie Williams evaluate social media campaigns, review the latest new media tools, and offer tips and tricks into social media strategy.

socialTNT recently announced iTunes distribution for their most popular feature, “3Q’s in 3Min,” a weekly video interview with top reporters, analysts, social media experts, industry leaders and anyone else using the new media tools to promote or market their business.

UPDATED: Mike Keliher over at Unjournalism recorded this response, entitled “Leave socialTNT alone!”

Also, don’t miss a post: Please add socialTNT to your RSS reader [what’s that?]. Better yet, subscribe to socialTNT by email!


Filed under Just For Fun, WTF?

“Jealous, YouTube? Find Your New Video Platform Valentine”

Today’s post was written by contributing writer, Marie Williams.

Let’s face it: When it comes to online video, YouTube may be your main squeeze, but that shouldn’t keep your eyes from wandering. Ever wonder what hot, new online video service is waiting in the wings to sweep you off your feet?

Today, socialTNT gives you the rundown of most eligible suitors. Let’s make YouTube a little jealous this Valentine’s Day by checking out your options:

Viddler: The girl (or boy) next door
Viddler has a great selection of organic video content created by people like you and me. The coolest part: You can comment at various time stamps in the video. Viddler even has the heart of online lifecasting and social media queen iJustine (she’s even featured in the “How To” video on the site). C’mon, if iJustine thinks Viddler’s hot, isn’t it worth a try for you? Check out iJustine’s original music video, “Lifecaster.”
Vodpod videos no longer available.

Revver: Good for a short-term commitment

The content on Revver is well-produced and slickly packaged. The site is also endorsed by iJustine. The plus for Revver is its revenue sharing programming, splitting the revenue 50/50 between Revver and publishers. I have to admit: The ads running across your screen are a bit annoying, but it’s still a great place for short n’ sweet clips like this one by Mike Burk of Cupid dancing on a stripper’s pole. Dance, Cupid, dance!

Vodpod videos no longer available.

Blip: Content Casanova

Blip, currently in beta, will charm you with its sleek design and professional-grade content. Billed as a TV alternative, it has a lot of cool, well-produced serial shows by publishers like Alive in Baghdad and Wallstrip. Like Revver, there is a 50/50 revenue sharing. Yes, there are embedded ad captions, but, due to Blip’s spacious screen, the ads appear less intrusive than on Revver.

With so much amazing content, you’re guaranteed to find something you like, and may even want a second date (or a third, or a fourth, if you get hooked on one of their original shows). Here’s a video by WatchMojo for you singles (and possible V-day haters):

Vodpod videos no longer available.

Metacafe: You hafta get to know ’em first

With reposted television advertisements and promo vids taking up prime real estate on the splash page, Metacafe initially seems devoid of original content. After we scratched the surface, however, we came across a huge cache of technical videos–perfect for Geek Love!

Metacafe’s publisher rewards program and well-organized interface make it great for distributing content. The below video, from, helped them earn a whopping $9,299! But ads BEFORE the videos are SUPER annoying. Who wants to watch a full-on spot for Jack in the Box before you get to the goods? Total deal-breaker. Our reviewers are not giving it a second date.

Vodpod videos no longer available.

Now that you have some newbies vying for your heart, tell us: Is YouTube still the top dog, or are you finding yourself attracted elsewhere? Who’s your online video sweetie and what’s your fave place to create and view content? Tell us in the comments!

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[The above photo, “._* { Sometimes I wish my life was a movie, I can puase, rewind and forward when ever I want or need to !! } *_.” by Adoodi , ™ in Manchester ❤ , on flickr, used under Creative Commons license.]


Filed under Just For Fun, New Media, Product Review, Social Media, Video

“Swollen Tonsils Full of Facebook Fatigue”

Just a quick programming note to say I’ve got golf ball sized tonsils. I’ve also got a fever that’s making me hallucinate about getting on planes and being late to my paper route back in 6th grade.

socialTNT’s Contributing Writer Marie Williams is cooking up a great post for tomorrow, and we’ve got a top-notch blogger slated for Thursday’s “3Q’s in 3Min.”

I’m gonna crawl back under the covers. In the meantime: Coming down with Facebook Fatigue? You’re not alone. Check out these facts from our friend Wayne over at Cynopsis: Digital:

MySpace saw user engagement spike in January, according to the latest ComScore social networking metrics, with users spending an average of 204 minutes on the site for the month, (an increase of almost 14% from Dec.) Facebook’s unique visitors fell 2.3% from December and are more or less flat since August, with users spending an average of 172.1 minutes on the site last month.

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[The above photo, “Waiting for the Judgement” by Jan Tik on flickr, used under Creative Commons license.]

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Filed under Just For Fun, Social Networking

“Twitter Favorites As Social Bookmarking Tool”

Whether it’s breaking news or sharing links, Twitter has quickly become my number one source for rapid idea communication. It’s more filtered than Digg and easier to use than–kind of like an RSS feed or link blog from people whose ideas or thoughts are valuable to me.

Today, I polled my Twitter followers to see how many people were using the “Favorite” feature. It turns out, many people use it as an instant, more-convenient bookmarking tool for links they receive. Others use it to remember conversation threads or as follow-up reminders for blog posts. Finally, a few don’t use Favorites at all.

Take a look at the results:

Twitter Favorite Poll - 3

Twitter Favorite Poll - 2

Twitter Favorite Poll - 1

Has Twitter decreased your use? Do you ever look at other people’s favorites? Has Twitter replaced your RSS feeds or digg? Let us know in the comments!

Thanks to everyone who participated!

Don’t miss a post: Add us to your RSS reader [what’s that?], or Sign up for our Email.

Recommended Reading:

“Twitterpated: A Twitter How-To”


Filed under Just For Fun, social bookmarking, Social Media, Twitter Poll

“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”

“getting-huge.jpg” by ericmcgregor on flickrA little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical Trainer. Today, I’m here to pump you up with ten lessons about social media I learned at the gym.

  • When first starting out, get to know the gym, the exercises and proper use of the equipment.
    • Same goes for a social media campaign. Check out your surroundings. Listen to the community and see how they interact before diving in. It also doesn’t hurt if you know the tools inside and out.
  • Flexibility can prevent injuries.
    • Communities are built from people. People don’t always react how we want them to. Go with the flow. If you are flexible to their needs, listen and respond to their comments accordingly, then you can prevent a PR disaster.
  • Have patience. Quality results require a long term commitment.
    • Rarely do you see results in a short period of time. Lasting relationships are built with time and interaction.
  • Eat healthy. You have to feed your body to grow muscles.
    • Same goes with a blog: consume relevant media content to help develop your ideas and grow your community.
  • Healthy living requires a complete lifestyle change. If you want lasting results, you have to let go of old habits.
    • Social media isn’t just about looking pretty, it’s about opening up. You have to let go of corporate messaging and the tired notion of brand. It may be scary at first, but I guarantee once you get the hang of it, it will feel great!
  • When in doubt, get a trainer.
    • Sometimes we need someone to give us that extra push to help get us in shape. A community manager can help shape community relations.
  • A workout partner or a team can keep you motivated and increase results.
    • If your company has a hard time maintaining the corporate blog, bring some more writers on board. This will make it easier to keep producing content.
  • Different bodies need different routines.
    • Not all workouts and diets work on every body. Same can be said about social media strategy. Play around until you find a plan that works with your marketing objectives and fits your community’s needs.
  • Don’t wait too long between exercises.
    • In order to keep that target heart rate, you have to keep moving. If you slack on a blog, your readership will drop.
  • Make it fun!
    • It doesn’t have to always be serious. Fun posts make it enjoyable for the reader and easier for the blogger. 😉

Happy Friday, Everybody! Thanks for your continued support!

add to :: Digg it :: Stumble It! :: seed the vine :: :: TailRank

[The above photo, “getting-huge.jpg” by ericmcgregor on flickr, used under Creative Commons license.]

Don’t miss a post: Add us to your RSS reader [what’s that?], or Sign up for our Email.

Recommended Reading:

“It’s a Conversation, Stupid! Part 1″

“How Media Relations Got Its Groove Back”

“3sday’s 3Q’s in 3 Min: Mario Sundar, LinkedIn”

“I’m a Binge and Purge Blogger, What About You?”


Filed under Best Practices, Community Manager, Community Relations, How To, It's A Conversation, Just For Fun, Marketing, Social Media

“From socialTNT To You With Love: A Personal Post”

“Heart no. 2″ by bymanu on flickrIf you’ve read my blog long enough, you know two of my tenets for social media marketing and PR campaigns are: “Sharing is Caring” and “It’s A Conversation.” Since so many of you shared very personal stories with me through email and Twitter for “Stick It To The Man” week, I wanted to share a little bit more about myself than you can get from facebook, LinkedIn, or my “About Me.”

Last week, the New York Times told the world my age, so I don’t mind telling you guys that yesterday, I turned 31. Moving in to my 30’s has caused me to examine where I’ve been, where I’m at now, and where I’m going.

Two years ago, I moved to San Francisco from Berlin, Germany, with nothing but a suitcase of clothes and a box of books. My younger brother, Mike, was going through a lot of rough times after doing a very courageous thing and needed some emotional support. He offered me a computer and a roof if I moved out to live with him. In tough times, all we have is family; I couldn’t refuse, plus I was having my own patch of bad luck.

Berlin is an amazing city. Besides Barcelona, there is no other city in the world, to me, that has such an amazing art and music scene. As a musician/performance artist/graphic designer/photographer/writer, I was knee-deep in the scene. I had a great job at an Entertainment and Event firm, some musical partners, and a monthly party.

In the winter of 2005, everything changed when I returned from vacation to find everything in my life gone. Someone I’d been helping get back on their feet took everything I owned. In addition to clothes and everything else normally found in an apartment, other things stolen include: DVDs, four years of journals, my laptop, recording equipment, backups/originals of my digital photography and writings. Even though I had a nice job, there would have been no way for me to save money and buy replacements for any of those things. I didn’t have means to create my art. And, worse than anything else, it felt like all my children had been kidnapped. After six months of sinking ever deeper into depression, I accepted my brother’s offer, packed my bag and moved to SF the week before Halloween 2005.

Two years later, I’m happy and healthy. My brother is engaged to an amazing woman. We no longer live together, but I do live with an incredible group of people. I also work at one of the most kick-a firms in the healthiest work environment I’ve ever experienced.

It’s been such an amazing ride over the last two years. Every day feels like a blessing, and some thanks are in order:

  • My parents for raising me and kicking my butt.
  • My grandparents for instilling a work ethic and sense of spirituality. Also for making me realize I can “create my own world.”
  • My brother for his support. He’s my sounding board.
  • My aunts, uncles and super-star cousins for making me smile.
  • My BFF’s around the world. You know who you are. You know what you do.
  • My housemates for creating a peaceful living space and for putting up with my silliness.
  • SHIFT and all the SHIFTers, especially my team plus Todd Defren and my mentor, Parry Headrick, for embracing and bolstering my creativity.
  • Mad props to Lindsay Olson at Paradigm Staffing for pairing me with the right firm. She seriously is the most amazing PR recruiter I have met. Also, I’ve gotta thank all my references 🙂
  • TO ALL THE “3Q’s in 3 Min” GUESTS: You guys are awesome! Thanks for the pleasure of an interview.
  • TO EVERYONE ON MY BLOGROLL: Thanks for bringing me a social media utopia when I was working at a place where I couldn’t experiment.
  • TO ALL MY READERS: Thank you SOOO much. You make socialTNT possible. You inspire me daily. You are the reason I do this. (And if you haven’t done so, please subscribe to my feed. ;-))

I can’t wait to see what this next year will offer. Hopefully, you will stick around and experience it with me.

Happy Friday, everyone!

[Photo above, “Heart no. 2” by bymanu on flickr, used under Creative Commons]


Filed under Just For Fun