Tag Archives: Forrester Research

“Web 2.0 Expo, Day 1: Kristen Nicole, Dave McClure, Josh Bernoff”

Web 2.0 LogoAs part of what seems to be a conference marathon month, socialTNT is at Web 2.0 Expo in San Francisco this week. Instead of our usual “3Q’s in 3Min,” we will be doing short video interviews throughout the conference. On Wednesday, Day 1 of the Expo, socialTNT chats with Mashable’s Kristen Nicole, Web 2.0 Expo organizer Dave McClure and Forrester’s Josh Bernoff.

Check out the video as we talk about the state of Web 2.0, find out what to do with VC money and analyze the marketing messages on the floor. Oh yeah, and we talk about the parties.

Vodpod videos no longer available.

After some feedback from friends and mentors, socialTNT is changing up the way we do videos to reflect our personality and voice–more fun, less stuffy. Let us know what you think!

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Also, don’t miss a post: Drop socialTNT into your RSS reader [what’s that?]. Better yet, subscribe to socialTNT by email!

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Filed under 3sdays 3qs In 3 Min, Marketing, New Media, Social Media, Video Interview

“QUIZ: Discover Your True Groundswell Technographic Profile!”

A couple of weeks ago, I attended a blogger dinner organized by Charlene Li, Josh Bernoff and Jeremiah Owyang from Forrester Research. While there, I got an advanced copy of Charlene and Josh’s upcoming book “Groundswell: Winning in a World Transformed By Social Technologies.” The book is full of some really helpful case studies and lots of good advice (full review to follow soon), but what I’ve found to be really useful is the concept of the Social Technographics Profile.

Something about the Social Technographics profiles really resonated, so I created a quiz to help you discover your true Groundswell Social Technographics Profile.

How involved are you in the groundswell? Are you at the top of the social technographics food chain? Discover your social media savvy and find out whether you are a key influencer in just a few minutes! Take the quiz and wear your badge on your blog, a forum, or your MySpace or Facebook profile. It’s fun and also educational. Here’s mine:

Discover Your Groundswell Social Technographics Profile

Your Result: Creator
.

With all the blogging and video making you do, I’m surprised you had time to take this quiz. Whether podcasting or maintaining a website, the amount of content you create makes your Groundswell Social Technographic group a valuable target for social media marketers. As a creator, you join an elite 18% of the US online population. Now turn off the computer, your family misses you.

Joiner
.
Spectator
.
Critic
.
Collector
.
Inactive
.
Discover Your Groundswell Social Technographics Profile
See All Our Quizzes

According to Charlene [Check out socialTNT’s video interview with Charlene Li from last fall] and Josh, different demographic groups participate in the conversation–or “groundswell” as they call it–through different means. Before launching a social media campaign, you want to make sure that your target audience interacts and engages through the technologies you’ve chosen for your outreach. If you can get the creators and critics talking, then the largest Social Technographic group, the spectators, will be exposed to your brand.

You can read more about this theory and others on the Groundswell blog, or pre-order the book on Amazon. Josh and Charlene have explained the hierarchy of influence of each Social Technographic group by illustrating it as a ladder, below. They’ve also included this very handy tool to determine your target groups’ Social Technographic profiles.

What do you think about the Social Technographics theory? Let us know in the comments. And take the quiz! 🙂

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Don’t miss a post: Drop socialTNT into your RSS reader [what’s that?]. Better yet, subscribe to socialTNT by email!

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Filed under It's A Conversation, Marketing, Social Media

“3sday’s 3Q’s in 3 Min: The Mid-Season Clip Show”

Without fail, you’ll tune in to watch your favorite show mid-season only to find it’s a clip show. Although sometimes annoying, clip shows help those behind in the season catch-up while helping new viewers get a feel for the show by just seeing the “greatest-hits.” All of our guests have given amazing insight, but–in case you’ve been short on time–today’s “3Q’s in 3 Min” highlights socialTNT’s top 3 answers.

For those of you not familiar with our regular Thursday feature, “3Q’s in 3 Min” follows in the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, communications practitioners and marketers on the future of media.

Our first clip features Forrester Research Senior Analyst Charlene Li. Charlene researches social media/web 2.0 technology and relates its uses to the marketing professional. In this clip, Charlene explains that by interacting with a brand–on even the most minute level–the consumer starts to build a relationship with the brand. See the full post and 3 minute interview here.

At last month’s Web 2.0 Summit, socialTNT was lucky enough to meet with Business Week Media Columnist Jon Fine. In his column, Jon focuses on the convergence of media and advertising. Check out the clip below to hear Jon’s opinion about social media and PR. For the full post and 3 minute interview with Jon, click here.

Our final clip for the day features Silicon Valley Watcher’s Tom Foremski. Tom has played a crucial part in PR’s evolution by declaring “Die Press Release! Die! Die! Die!” Below, Tom shares his ideas on the future of PR and stresses the importance of change. To see the full post and 3 minute interview with Tom, click here.

That was just a sampling of a few of the great interviews we’ve had on socialTNT’s “3sday’s 3Q’s in 3 Min.” To see all of the interviews to date, please check out this page. We’ve got some great interviews lined up, so stick around. 🙂

Once again, thank you Charlene, Jon, Tom and all of our guests for sharing your insight.

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Filed under 3sdays 3qs In 3 Min, Citizen Reporter, Future of Media, New Media, Public Relations 2.0, Video Interview

“3sday’s 3Q’s in 3 Min: Charlene Li, Forrester Research”

TGIT! You know what that means: it’s time for our regular Thursday feature, “3Q’s in 3 Min.” In the spirit of citizen journalism, SocialTNT puts bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters and communications practitioners on the future of media .

This week, SocialTNT caught up with Principal Analyst Charlene Li from Forrester Research. Charlene researches social media/web 2.0 technology and relates its uses to the marketing professional. In today’s “3Q’s in 3 Min,” Charlene talks about entering the conversation, letting go of control and the idea of “attention economy.”

More about Charlene and the video, after the jump…

As one of the analysts that “get it,” Charlene is a social media rockstar. If your client has anything to do with Web 2.0, you best book a briefing with her ASAP. Not only will she offer valuable insight to your client, she is one of the most quoted analysts at Forrester.

She also happens to give amazing presentations, like this one from this week’s Graphing Social Patterns conference. It was hard to follow such an amazing presentation, so I was a little nervous when it came time for the interview. On the way to find a suitable filming location, I felt like Charlene’s bodyguard; she was swarmed with fans and groupies intent on asking a question or two. Even though she was pressed for time, she remained personable, answering all their questions.

Some insight garnered from eavesdropping:

  • user adaptation of social networking comes in waves–currently, “older” demographics are joining as their colleagues, organizations or reunion groups utilize social media
  • there is a lack of Facebook applications intended for enterprise
  • Salesforce has the membership to become a truly professional social network, and should not be overlooked

Facts about Charlene

As the next session was about to start, Charlene was finally clear of groupies. We headed out into the (HOT) San Jose sun to do a quick interview. Although coming from a marketing perspective, Charlene’s answers can provide some valuable lessons for setting up a social media campaign.

Take a look:

I know. I know. I broke format again with FOUR questions, but HEY, it’s not that often you get to have uninterrupted face time with an analyst. I could have chatted with her all day.

I’m really diggin this idea of “attention economy” that Charlene touches on. As PR–read “Public Relations” not “Press Relations”–it’s often important to remind our clients that slowly seeding discussion is often about raising awareness of the product, service or company. Any thoughts?

It’s also interesting that interest itself should be considered a form of low-level tagging. As some of you know, I’m nuts about tagging. To me, its easy utilization with Facebook photos gets mad props. As tagging becomes easier and is presented as valuable to the consumer, it will become an amazing resource in charting the “social graph.”

So, any thoughts on Charlene’s interview? Please feel free to discuss anything she touched on in the comments below.

Thanks so much for your interview, Charlene!

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Filed under 3sdays 3qs In 3 Min, Citizen Reporter, Marketing, New Media, Public Relations 2.0