Tag Archives: future of online video

“3sday’s 3Q’s in 3 Min: Liz Gannes, NewTeeVee”

No Valentine? No problem! Today’s “3sday’s 3Q’s in 3 Min” comes with all the sweet sentiment of a box of chocolates, but without that bad stomach ache afterwards.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

This Thursday, socialTNT chats with Liz Gannes, Editor of NewTeeVee. In today’s “3 Q’s in 3 Min” Liz shares best practices for PR pros, and also explores the future of online video now that the writers’ strike is over.

In December 2006, Liz left her very PR-pitch popular position as writer covering the Web 2.0 beat at GigaOM to edit NewTeeVee, a new media focused blog published by Om Malik’s Giga Omni Media network. If you or your client is a start-up specializing in some aspect of new media–particularly focusing on the convergence with video or broadband–this is the place to be.

When Liz agreed to the interview and gave me a pier number as an address–and then told me to meet her by the docks–I got a little worried; had I sent a bad pitch and was about to get offed? Silicon Valley can be a bit of a mobster state. Plus, Om’s stogie-smoking imagery and all-encompassing media network are pretty mafia-like. Not so, said Liz. They had just moved and didn’t have any markings up yet.

Fun Facts About Liz:

  • Before moving to Palo Alto, Liz used to live a couple of blocks from me in SF’s hipster-haven Mission district
  • Graduated from Dartmouth College with a Bachelors in Linguistics
  • A night person, she wakes up late and then catches up on the daily news by reading a couple hundred RSS feeds
  • While not opposed to being pitched through Facebook and Twitter, Liz sees those as personal realms — email is best
  • Liz organizes the NewTeeVee Pier Screenings in SF
  • Introduced me to my new Video Valentine: blip.tv

Watch as Liz tells us a little more about her beat, names the most influential new media innovation in 2007, and let’s us know what makes a good communications professional.

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What was the most influential new media trend in 2007? Or, for PR pros, how do you add value to your reporter relations? Let us know in the comments!

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[The above photo, “Liz Gannes” by joeywan on flickr, used under Creative Commons.]

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Filed under 3sdays 3qs In 3 Min, Best Practices, Blogger Relations, New Media, Public Relations 2.0, Social Media, Video, Video Interview

“3sday’s 3Q’s in 3 Min: Jon Ray, Suited Productions”

Like a marshmallow in a cup of hot cocoa, today’s “3sday’s 3Q’s in 3 Min” is guaranteed to sweeten up your cold winter’s day.

Jon Ray is the FutureEvery Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between PR/communications practitioners and marketers on the future of media.

While on vacation in Austin, socialTNT was able to catch up with Twitter friend and Social Media Marketing Consultant, Jon Ray. Today, Jon tells us what it is a Social Media Consultant does and also what to look for when choosing a live videocasting host.

At the ripe age of 23, Jon is founder of Suited Productions, a media production and marketing firm. The company, founded in 2005, originally started off as an HD video production company for television and music video. Jon’s move into social networking campaigns began in the early days of MySpace, when a real estate company asked him to figure out ways to attract a younger crowd to the near-campus district. Jon set up a renter community to help calm parents’ and young renters’ fears, while also generating leads for the real estate firm.

Since then, Jon’s main focus is helping brands integrate their ad campaigns and marketing goals into social media campaigns that create a conversation. His biggest success so far has been the Toyota Line of Scrimmage to introduce high school students to Toyota. The series involved reporting on and broadcasting high school football games from the back of a Toyota Tundra. Not surprising, Jon has been hired as a consultant for ad agency Saatchi & Saatchi.

Jon’s approach to social media is very hands-on and experiential. He’s not just satisfied with reading about the various tools and strategies, he has to test the technology and see what works. You can find him on Twitter, Flickr, MySpace, LinkedIn, and Facebook. Right now, Jon is testing transparency while trying out various lifecasting and video casting platforms.

[For an archived video of Jon’s lifecast from our interview and warm-up, click here. Watch as we talk about Apple’s lack of social media strategy and other geek stuff.]

See the results of Jon’s trials to find out which videocasting platform Jon prefers and listen to him say sooth on upcoming social media marketing and advertising trends for 2008!

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Are you as much a video fan as Jon and I are? Or do you think live video is just another fad?

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[The above photo, “Jon Ray is the Future,” used by permission from Jon Ray]

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Filed under 3sdays 3qs In 3 Min, Future of Media, Marketing, New Media, Public Relations 2.0, Social Media, Stick It To the Man, Video, Video Interview

“AwardShow2.0: A Crunchies 2007 Recap”

[ Today’s post is written by socialTNT’s new contributing writer, Marie Williams. She joins us from her other blog, flackette. Please join me in giving Marie a warm welcome.]

Last Friday, socialTNT attended the very first Crunchie awards. For those of you who were unable to go or who missed the live webcast, we offer you a short recap with our picks for the best highlights.

The Crunchies 2007 were hosted by our favorite tech-blog monarchs TechCrunch, GigaOm, Read/Write Web and VentureBeat . With nominees like Twitter, Digg, Facebook, and TechMeme, the event was a who’s who of technology greats. My dates for the evening were the talented team over at UGOBE, whose adorable robotic dinosaur, Pleo, was nominated alongside the iPhone and the Wii in the best new gadget category (full disclosure: UGOBE is a SHIFT client).

The event lay in stark contrast to the recently canceled Golden Globes awards, the infamous snoozefest known in recent years for its boring lineups and watered-down content. Without official “script writers” and fancy schmancy talent, the Crunchies awards presentation was one of the most entertaining awards ceremonies we’ve witnessed in quite a few years. I mean, who needs the typical, scripted dribble when you can watch Fake Steve Jobs drop f-bombs from the comfort of your own computer? Take that, FCC!

The awards ceremony was broadcast live over the Web and integrated a number of social media components. The Crunchies’ heavy incorporation of Web video may foreshadow a whole new era in award show formats. One of the most entertaining social media integrations of the night was a video compilation of 10-second responses from nominees. Introduced by video blogger Sarah Meyers, many of the responses were filmed using unconventional methods, including personal digital cameras and webcams.

Without further ado, here are socialTNT’s video picks of the night:

Best Live Version of a Viral Video: The upbeat crooning of The Richter Scales performing their popular You-Tube video “Here comes another Bubble” on-stage.

Best Award Into Video: CrunchGear’s John Biggs, dressed in a chic blazer with a floral ascot and a pipe hanging from his hand, announcing the nominees for Best New Gadget. Am I watching “Animal House” or an awards ceremony? No matter. The video is hilarious.

Best Acceptance Speech: (Fake) Steve Jobs (aka Dan Lyons) accepting the award for the iPhone as winner of Best New Gadget. My favorite part: “Steve” talks about the new MacBook Air while bending and twisting a Manila envelope to showcase the Air’s awesome design (“it’s actually in there right now”).

Best 10 Second Nominee Response Video: All of these were so amazing that we couldn’t pick just one. In the first video, the ProductWiki guys shows you how to bootstrap like a pro. In the second, Nova Spivack of Twine shows off THE most disruptive technology of all time. I promise, you will be blown away.

And that’s a wrap! Still not satisfied? Take a look at the full list of winners, or check out other recaps to munch on:

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Filed under New Media, Recap, Social Media, Video, Viral video