Tag Archives: RSS

“Twitter Favorites As Social Bookmarking Tool”

Whether it’s breaking news or sharing links, Twitter has quickly become my number one source for rapid idea communication. It’s more filtered than Digg and easier to use than del.icio.us–kind of like an RSS feed or link blog from people whose ideas or thoughts are valuable to me.

Today, I polled my Twitter followers to see how many people were using the “Favorite” feature. It turns out, many people use it as an instant, more-convenient bookmarking tool for links they receive. Others use it to remember conversation threads or as follow-up reminders for blog posts. Finally, a few don’t use Favorites at all.

Take a look at the results:

Twitter Favorite Poll - 3

Twitter Favorite Poll - 2

Twitter Favorite Poll - 1

Has Twitter decreased your del.icio.us use? Do you ever look at other people’s favorites? Has Twitter replaced your RSS feeds or digg? Let us know in the comments!

Thanks to everyone who participated!

Don’t miss a post: Add us to your RSS reader [what’s that?], or Sign up for our Email.

Recommended Reading:

“Twitterpated: A Twitter How-To”

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Filed under Just For Fun, social bookmarking, Social Media, Twitter Poll

“3sday’s 3Q’s in 3 Min: John Markoff, New York Times Part 2”

It’s Thursday and time for another exciting installment of “3Q’s in 3 Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

This week is part 2 of our discussion with the New York Times’ John Markoff. Last week, John discussed his beat and pondered the future of social media. Today, he declares RSS the new newswire and Robert Scoble the new John Henry. He also discusses the evolution of the PR pitch.

Quick, all you tech geeks out there, figure this out: If John has been covering tech since one year after Steve Jobs and Steve Wozniak founded Apple; two years after Bill Gates and Paul Allen partnered up; and 5 months after I was born, how old am I? (Hint: Check this article Markoff wrote about last May’s big Gates/Jobs Lovefest at the D:All Things Digital conference.)

Yup, you figured right, which means John has seen it all. So listen closely to his advice on best pitching practices:

In this age of social media, how often do you send personalized paper mailers to your top targets? Do consider reporter relations as important as blogger relations?

Once again: Thank you John for a great interview!

add to del.icio.us :: Digg it :: Stumble It! :: seed the vine :: :: TailRank

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Filed under 3sdays 3qs In 3 Min, Best Practices, Citizen Reporter, Future of Media, New Media, Public Relations 2.0, Social Media

“RSS for Success: A Primer”

RSS icon logo

If you don’t have RSS on your corporate blog, you need to add it, ASAP. In fact, it’s been two and a half years since Robert Scoble said:

Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired.

I’ll say it again. You should be fired if you do a marketing site without an RSS feed.

Pretty harsh words. While I may not agree to the firing, I do agree with the sense of urgency. RSS, or “Really Simple Syndication,” is what I consider to be the most important must-have–after content–for any corporate or personal blog. Once you understand how the technology works and why it’s beneficial to PR and Marketing professionals, you’ll wonder how you survived without it.

It’s like a private wire service!

Simply put, RSS is a newsfeed. Think of it as a blog’s personal wire service. Every time you post new content on your blog, it gets pushed out to subscribers. Depending on the reader, internet browsers see either the headline or the full article. Here’s what it looks like using the active bookmarks in my Firefox browser:

rss-expanded-sm.jpg

On the left, you see all of the PR RSS feeds to which I’m subscribed. I simply mouse over them and the window expands. It’s like a menu of content. It’s a great time saver for your readers: They don’t have to leave what they are doing to see that there has been an update. One click glance let’s them know if there is something new and it let’s them choose how they want to receive the content.

For bloggers and marketers, an RSS feed is instant distribution of content–kinda like sending out your own newspaper or magazine, but digitally. It also helps build and track your audience by looking at the number of subscribers.

I like it cause it lets me scan a lot of information in a short amount of time.

Your ticket to the stars…

Ok, maybe not stars, but did I mention top tier bloggers and reporters scan feeds religiously? Marshall Kirkpatirck (formerly of TechCrunch, now with Read/Write Web) uses them as primary sources for breaking news:

I am subscribed to thousands of RSS feeds and currently have thousands of unread items in my feed reader[…]I have several folders that include feeds from the blogs of companies I wrote about at TechCrunch, news search feeds for those companies and other high priority topics. I refresh and check those folders frequently throughout the day[…]

The single most helpful tool for me in my efforts to blog about news events first has been an RSS to IM/SMS notification tool. I use Zaptxt to subscribe to very high priority feeds. It sends me an IM and SMS whenever a high-profile company blog is updated and in a number of other circumstances[…]A big part of taking a prominent position in the blogosphere is writing first on a topic. That’s a large part of what got me the job at TechCrunch and it’s something that an increasing number of people are clearly trying to do.

And he’s not alone. If you can get your news to a reporter and blogger through the means they use, what’s holding you back?!

If your blogging or pagemaking software doesn’t come with an RSS feed creator, try this walk through to set one up. Promote your RSS on your blog or web page by prominently displaying it using this logo: It has become the universal symbol for RSS.

In your email’s signature, add a link to your blog and its feed so clients, colleagues and reporters can easily subscribe.

Burn it down

To make it easier to increase your syndication opportunities, use Feedburner. Feedburner is chock full of tools like traffic tracking and free branded-email creation.

RSS is also a great way to track competitors and industry news. Whether it’s subscribing to the New York Times,GigaOM or a friend’s personal blog, RSS readers provide an easy way to find and access all sort of online content. For online readers, try Netvibes; Google Reader; iGoogle; My Yahoo!; or Newsgator.

For a complete list of all things RSS related, including web-based and offline readers, check out this great guide from Mashable.

Do you have any tips or tricks for RSS? I’d love to hear them

Oh yeah, don’t forget to subscribe to my feed by RSS or email!

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Filed under Enterprise Public Relations, How To, New Media