The Hillary/Big Brother Mashup Video from last year ushered in a new era for political campaigns. No longer content with televised debates, citizens everywhere raised their mouses in unison and called for a technological perestroika. 2.0 Politik was born, giving citizens direct access to politicians…Ok, maybe not, but candidates not hooked up with social media are missing out on influential demographics.
On Wednesday, socialTNT gave you the 4-1-1 on Republican social media campaigns. Today, socialTNT directs our browser to the Dems to find out who makes the grade and who gets held back.
- Online Video—At time of writing, there are 572 videos on Barack’s YouTube channel full of debate clips, campaign stops, direct conversations with the camera. On the site, you can find BarackTV, a really pretty player integrated by Brightcove . Don’t miss the interesting, YouTube-meets-digg-style “citizen generated campaign” called YouBarack. Chris was let down at the lack of streaming video. [UPDATE: Obama does stream some campaign stops through ustream.tv] Grade: A-
- Blogging—Active blog with some posts receiving an impressive 1000+ comments, but our reviewers couldn’t find any posts older than Jan. 31st. The “older posts” link took us nowhere, and no archive–what?! Mad props for asking for feedback from readers. Extra credit for allowing citizen blogs hosted through my.obama.com community. Grade: A-
- Social Networks—Obama’s Facebook profile supposedly has the more friends than any other candidate, but his Wall is full of teeny-boppers spouting racial epithets (Where are the chaperones community managers?). Surprisingly, his MySpace has a clean look with more commenters actually adding to the dialog. Oh, and widgets for everybody! Flickr is current. Extra credit: With LinkedIn, MiGente, Eons (Boomer SocNet), AsianAve, and BlackPlanet, he has all his demographic bases covered Grade: A+
- RSS—You can subscribe to the blog. No RSS for Press Releases or coverage, and what about an Events RSS?: B+
- Extra Credit: Twitter—Ok, so he’s got a Twitter profile that gets updated every coupla days. That’s worth something, right?
- Online Video—Of course, has a YouTube channel with a so-so 232 videos at time of writing. There is also a clunky looking player with Hillary commercials videos called HillaryTV. Most interesting attempt to seem human: The videos section link to “The Hillary I Know,” a Web 2.0-style site with video interviews of friends of Hill Grade: B+
- Blogging—Hillary’s blog seems to serve as a news room, with mosts post consisting of news round-ups. Unlike Obama’s blog, the comments are pretty low, with most posts receiving 30-100. Clinton’s team should try to make it more about conversation, less about messaging. Grade: B-
- Social Networks—If I were trying to guess messages based strictly on social network membership, Hill is looking to win over the college age and boomer voters. MySpace, Facebook and Eons pages are all pretty standard, but we do love the behind-the-scenes, not super-produced flickr page. Grade: B+
- RSS—The blog has its own RSS feed and–gasp!–so does the news room. No feed for HillaryTV, but we’re still in shock about Newsroom RSS! Grade: A
- Extra Credit: Twitter—There is a Twitter page, but “Hillary” isn’t following anyone…shame!
Now that John Edwards and his ustream.tv are out of the race, the Dems aren’t quite as cutting edge. But how can any hip Dem hit the town without an Obama ringtone?If you could give a piece of social media advice to the candidates, what would it be? What is your primary source for political news? TV? Friends? Blogs?