Tag Archives: starting an online community

“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”

“getting-huge.jpg” by ericmcgregor on flickrA little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical Trainer. Today, I’m here to pump you up with ten lessons about social media I learned at the gym.

  • When first starting out, get to know the gym, the exercises and proper use of the equipment.
    • Same goes for a social media campaign. Check out your surroundings. Listen to the community and see how they interact before diving in. It also doesn’t hurt if you know the tools inside and out.
  • Flexibility can prevent injuries.
    • Communities are built from people. People don’t always react how we want them to. Go with the flow. If you are flexible to their needs, listen and respond to their comments accordingly, then you can prevent a PR disaster.
  • Have patience. Quality results require a long term commitment.
    • Rarely do you see results in a short period of time. Lasting relationships are built with time and interaction.
  • Eat healthy. You have to feed your body to grow muscles.
    • Same goes with a blog: consume relevant media content to help develop your ideas and grow your community.
  • Healthy living requires a complete lifestyle change. If you want lasting results, you have to let go of old habits.
    • Social media isn’t just about looking pretty, it’s about opening up. You have to let go of corporate messaging and the tired notion of brand. It may be scary at first, but I guarantee once you get the hang of it, it will feel great!
  • When in doubt, get a trainer.
    • Sometimes we need someone to give us that extra push to help get us in shape. A community manager can help shape community relations.
  • A workout partner or a team can keep you motivated and increase results.
    • If your company has a hard time maintaining the corporate blog, bring some more writers on board. This will make it easier to keep producing content.
  • Different bodies need different routines.
    • Not all workouts and diets work on every body. Same can be said about social media strategy. Play around until you find a plan that works with your marketing objectives and fits your community’s needs.
  • Don’t wait too long between exercises.
    • In order to keep that target heart rate, you have to keep moving. If you slack on a blog, your readership will drop.
  • Make it fun!
    • It doesn’t have to always be serious. Fun posts make it enjoyable for the reader and easier for the blogger. 😉

Happy Friday, Everybody! Thanks for your continued support!

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[The above photo, “getting-huge.jpg” by ericmcgregor on flickr, used under Creative Commons license.]

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Recommended Reading:

“It’s a Conversation, Stupid! Part 1″

“How Media Relations Got Its Groove Back”

“3sday’s 3Q’s in 3 Min: Mario Sundar, LinkedIn”

“I’m a Binge and Purge Blogger, What About You?”

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Filed under Best Practices, Community Manager, Community Relations, How To, It's A Conversation, Just For Fun, Marketing, Social Media

“3sday’s 3Q’s in 3 Min: Mario Sundar, LinkedIn”

It’s Thursday afternoon, do you know where your Marketing Director is? Probably watching today’s “3Q’s in 3 Min.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

This Thursday, socialTNT meets with Mario Sundar, LinkedIn’s Community Evangelist. For PR Peeps with clients on the fence about social media or those companies not quite sure about starting a blog, Mario’s interview might paint a better picture of the thinking behind entering the new frontier that is social media relations.

In the following video, Mario defines what a Community Manager (evangelist) does, discusses the current and future tools LinkedIn utilizes, and (my favorite) discusses how LinkedIn translates its brand across these various social media outlets.

The new era of branding leverages transparency to showcase corporate culture; if the culture aligns with the target audience (in this case, members) then they will want to be a part of the brand. Their participation is now their vote. In LinkedIn’s case, it presents a very professional, kinda business casual feel. Compare this to MySpace’s party-teeny vibe or Facebook dorm-room ambiance (don’t get me wrong, I love FB!). As a professional trying to network, which site appeals to you?

LinkedIn’s outreach influences maintains current members, harvests future members, and recruits future employees. Check out their blog, flickr feed, and YouTube channel. Keep an eye out for their Twitter feed!

Not included in the interview, but relevant: “The greatest benefit of a blog is the back and forth with the reader/user.” I couldn’t agree more, Mario.

So what do you guys think? Should companies hire Community Managers? Has anyone tried any community outreach that backfired? What about positive experiences? I’d love to hear your input.

More about Social media marketing or Enterprise PR? Check out good ideas from Dell and bad ideas from Whole Foods Market. You can also learn how social media can increase external and internal PR .

Once again, thanks Mario for a great interview. Also: Mad props for the Guy Kawasaki/Fake Steve Jobs event this week! (I got to meet iJustine!)

[DISCLOSURE: At a previous firm, I worked on the LinkedIn team. That firm (and LinkedIn) no longer has any financial pull on me.]

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Filed under 3sdays 3qs In 3 Min, Community Relations, Enterprise Public Relations, Internal Public Relations, Marketing, New Media, New Media Masters., Public Relations 2.0, Video Interview