Tag Archives: WordPress Prologue

“3sday’s 3Q’s in 3 Min: Matt Mullenweg, WordPress”

It’s Thursday afternoon, and…yup, that’s “3sday’s 3Q’s in 3 Minhittin you on your iPhone. You can go ahead and answer.

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between PR/communications practitioners and marketers on the future of media.

Today, socialTNT chats with Matt Mullenweg, Founding Developer of WordPress and Founder of Automattic. Besides this humble blog, WordPress also powers the New York Times, Fox News, CNN, All Things D, GigaOM, TechCrunch, and many others. In this week’s episode, Matt suggests big media is whole-heartedly embracing the new media, and shares his tips on how best to control brand image.

Just barely 24, Matt Mullenweg is revered by both the blogger and open source communities. That’s because WordPress, one of the top blogging platforms on the Internet, empowers millions of people to create daily. It’s also completely open, so anyone can develop plug-ins or integrate it without licensing fees. Whether WordPress.com for consumers or WordPress.org for Enterprise, I don’t think there is a better selection for blogging.

It’s a busy time for Matt and the Automattic team. In January, they released Prologue, a micro-blogging WordPress theme that enables Twitterstyle communications to increase collaboration within companies or work teams. On the day of the interview, Matt had just announced the hire of Andy Peatling. Since Andy had developed plug-ins to create a social network, Chickspeak, built on the WordPress Multiuser platform, speculation ran rampant through the blogosphere of a WordPress move into the social networking space. Oh, and if that wasn’t enough, WordPress is releasing a major update, WordPress 2.5, in the next couple of weeks.

Matt loves MySpace, Facebook and LinkedIn. He doesn’t think there will be one SocNet that rules them all. Instead, Matt sees a diverse online world with as many social networks as there are hobbies, interests or personalities. WordPress, however, doesn’t want to be a social network; Automattic’s vision is to provide smooth running machinery that works behind the scenes to make it easier for people to communicate and express themselves.

In his blog post discussing the new hire, Matt says, “Someday, perhaps, the world will have a truly Free and Open Source alternative to the walled gardens and open-only-in-API platforms that currently dominate our social landscape.”

With the upcoming release of WordPress 2.5, bloggers can expect several major upgrades. The Editor has been completely renovated with a more streamlined look, fullscreen writing mode, and increased ease of media integration. Flickr fans watch out: WordPress 2.5 allows bulk uploading of photos. Photos can also be tagged and commented on. Video and audio are also easier to embed within posts.

Fun Facts about Matt:

  • He’s originally from Houston
  • Plays Alto Saxophone
  • Automattic is funded by True Ventures, the VCs who also back GigaOM
  • No surprise that GigaOM is his favorite tech blog, but have you looked at another fave: the comedic musings on Stuff White People Like
  • Avid photographer, has a photo blog, PhotoMatt
  • Sorry ladies Matt’s got a GF

Wondering what the Blogmeister thinks about branding? Check out the video below. He also gives tips on how to track communication for global teams, and cheers on Fox News.

Vodpod videos no longer available.

Is proper hiring and training the solution to ensure your brand image is maintained? What social media tools do you use for increased internal collaboration? Is big-media really embracing social media? Let us know in the comments!

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[The above photo, “Matt Mullenweg” by Drew Olanoff, is used under Creative Commons]

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Filed under 3sdays 3qs In 3 Min, Future of Media, Internal Public Relations, New Media, Social Networking, Video Interview

“Micro-Managing Out, Micro-Blogging In: A WordPress Prologue Review”

Today, all of us who have ever dreamed of integrating Twitter into the workplace have something to smile about; last night, the makers of WordPress unveiled a nifty new tool, to help pave the way towards a Twitterpated world. Prologue–like Twitter, but for Enterprise–is a group blog designed for efficient team collaboration and communication.

For me, Prologue is a great implementation of the instant communication, micro-blogging technology Twitter pioneered. It really seems to be a great tool for global companies with employees scattered across time-zones.

It works like this:

  • Leave a status update, comment, helpful link or question, so that everyone on the team can see the progress of other members on the team, answer questions, etc.
  • Tag each Tweet with a project-specific category to quickly filter through the other posts and find only information regarding a specific project.
  • Add an RSS feed for instant communication.
  • Better yet, add an RSS feed for each category tag to filter for project specific “news.”

Right now, Prologue is only available on WordPress. Make the blog private if you don’t want the world to see. (Personally, I’d love to see someone remain totally transparent and keep their Prologue Blog public.) Since the code is open, you should be able to adapt it to most enterprise scenarios.

Click on the screenshot below to see the demo blog set up by the WordPress team.

Do you foresee your company utilizing this for Enterprise 2.0 implementation? Will this be a Twitter Killer, or is it another testament to the greatness of all things Tweet?

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Recommended Reading:

“Twitterpated: A Twitter How-To”

“RSS for Success: A Primer”

“PR to Enterprise: Beam me Up!”

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Filed under Enterprise Public Relations, Future of Media, Internal Public Relations, New Media, Review, Social Media