It’s cold outside. Why not warm yourself with today’s inflammatory “Stick It To The Man” edition of “3Q’s in 3 Min?”
Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.
This Thursday, socialTNT meets with Jeremy Pepper, PR Blogger and Director of Communications for The Point. As a notorious contrarian blogger, Jeremy is the perfect fit for “Stick It To The Man” week. In today’s “3Q’s in 3 Min,” Jeremy plays hardball with the Social Media News Release and offers a little advice to the Blog Council.
Jeremy Pepper is not new to social media; he’s been blogging for four and a half years. The New PR Blogger Timeline places Jeremy’s POP! PR Jots as the 16th PR blog on record. Some of his recent posts include: “PR Will Lose Social Media to Advertising Because of Sex” and “It’s a Shame,” a passionate post about blogger/media relations. Before you start firing your guns, you aspiring restless contrarian bloggers should check out Jeremy’s post on libel.
Fun Facts about Jeremy
- Totally connected, you can find him on Twitter, Facebook, and LinkedIn
- Once tied Miles Perkins (of Industrial Light and Magic) in a Valleywag “Snacky or Flacky” contest
- Seems to love wearing flip-flops (He came to our interview in 30 degree weather wearing flip-flops!)
- Originally from Detroit, Jeremy studied philosophy at University of Arizona (maybe that’s where he got a degree in Sandal-ology)
Watch as Jeremy tells us his thoughts on the SMNR and advises the Blog Council to open up a little bit.
Is the Social Media News Release just another choice? Or does it have advantages and benefits not found in a traditional release?
Should the Blog Council pow-wow with PR peeps? Or do big corps really need privacy from the outside? Love to hear your response.
Once again, thanks Jeremy for your interview!
[The above picture of Jeremy, “Worlds Collide Hosted By Tim Ferriss: Jeremy Pepper,” taken by Brian Solis and used under Creative Commons.]
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Marie Williams
Chris Apollo Lynn
>> socialTNT 
Does the social media release offer benefits not found in a traditional media release? Of course it does. But the reverse is true, too. “Traditional” news releases can be quicker and easier to put together and distribute, and depending on the message and the purpose, the format can simply be better than the more complex SMR.
As my bossman Albert Maruggi always says, “There’s no silver bullet,” no one solution to the complex problem of needing to communicate well. As long as we’re able to make rational, informed decisions about why and how we do what we do (Traditional release or SMR? Advertising or earned media? Video or audio podcast?), that’s what matters.
Hey Mike:
I agree. There is no one silver bullet. For me, the SMR is easier to write, but pulling the elements like video and formatting for distribution can be a little tougher. When short on time or client doesn’t want video, the hybrid is a great solution–bullet points and less puffy language.
When an SMR comes together, I think it can be a great benefit to clients. This is what I was working on last week. Recognize the camera work? Yup, that’s me! 😉
http://www.marketwire.com/mw/release.do?id=802115